Isobel Necessary is written by me, Izzy Pickles, a freelance copywriter based in London.


With over 15 years business experience gained in both consumer-facing and channel marketing roles, I have written about everything from hotels in Ibiza and flower delivery services to industrial sandpaper and Post-it® Notes. My clients include big household brands and local SMEs, for whom I write web content, blog posts, social media and good old-fashioned brochures, flyers and posters.  A stickler for grammar, spelling and punctuation, I have an obsessive eye for detail and I am particularly attached to my red proof-reading pen.

This blog is predominantly about my borderline obsessive love of words, advertising slogans, grammar pedantry and other elements of word-nerdiness, but you might find some fun stuff in here occasionally too.