Crowd control: why knowing your audience is the key to great content

Next time you need to communicate with your audience, take some time to think about life from their perspective. Who are you talking to? What do they want to read? What will make their life easier, quicker, more interesting, more fulfilling? What is that magic ingredient that will persuade them choose you over your competitor?… Continue reading Crowd control: why knowing your audience is the key to great content

Favourite words and why they matter.

My first foray into the world of copywriting was on a pre-GCSE work experience assignment, when my Uncle Simon, an editor at a London publishing house, found me a place at Plastics & Rubber Weekly magazine*. On day three they suggested I have a go at writing a double page spread; I imagine this task… Continue reading Favourite words and why they matter.